Icer Air 2008, San Francisco

18 October 08

Glen Griffin, ICER AIR creator today announced that on October 18,2008, McCovey Cove will be the site of the fourth annual Esurance ICER AIR, an action sports, music and lifestyle event featuring the world’s best Olympic and X Games skiers and snowboarders. The event will also feature freestyle motocross, skate, BMX, headliner music acts, interactive exhibits and a beer garden.

“ICER AIR has incredible momentum right now,” noted Griffin. “Growing from humble beginnings on the streets of San Francisco to a lifestyle brand in a few short years is remarkable. Each year, we strive to build on the success of previous ICER AIR events, and we’re very excited about future plans for a multi-city Esurance ICER AIR Tour starting in 2009.”

Esurance ICER AIR 2008 is scheduled to take place on Saturday, October 18, from 12:00 p.m. to 8:00 p.m. at McCovey Cove’s Lot A, adjacent to AT&T Park, on the San Francisco Embarcadero waterfront. As Esurance ICER AIR continues to evolve, McCovey Cove’s Lot A venue provides the ideal setting along San Francisco’s famed waterfront to create a comprehensive lifestyle community, complete with Esurance ICER AIR’s signature big air ski and snowboard competition.

“Esurance is again thrilled to be the title sponsor of such a great event. Our partnership with ICER AIR has produced some great results, and we’re proud to help make such a signature event possible,” said Melissa Chapman, brand marketing manager, Esurance. “We’re very excited about the evolution of the event and the upcoming tour.

Because Esurance is committed to helping our large sponsorships get even greener, we’re also very enthusiastic about the green aspects of Esurance ICER AIR 2008.”

Esurance ICER AIR 2008 includes a star-studded line-up of Olympic and X-Game athletes in the arenas of ski, snowboard, skate, BMX and FMX Motocross. General admission tickets are $28 and can be purchased at www.icerair.com. In addition, family four packs offer a $24 savings and will also be available for purchase for $88.

Esurance ICER AIR is committed to being a responsible leader in environmental conservation and is planning the following for the event: an extensive onsite recycling program, marketing materials printed on recycled paper, plates, napkins and cutlery made from recycled materials, onsite bicycle valets, an extensive public transportation program, a “click n’ print” ticket program to eliminate unnecessary delivery, and much more.

Partners for Esurance ICER AIR 2008 include: Esurance, Chipotle, Comcast Sports Net, True Anthem, Head, Whistler Blackcomb, The Stone Clinic, Wild 94.9, Freeskier, Transworld Snowboarding, Spin, SF Weekly and San Francisco Magazine. A portion of the proceeds generated from Esurance ICER AIR 2008 will benefit City of Dreams, a San Francisco Bay Area non-profit organization dedicated to helping low income youth through mentorship and youth development.

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