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Burton go all Paul Smith

Fri 25 May 07

an exciting new design project that combines Burton's innovative fabric technology and construction techniques with Paul Smiths signature designs, so they say.

Burton go all Paul Smith ©

Following the success of their AW05 collaboration, Paul Smith Jeans and Burton Snowboards have joined forces once again for an exciting new design project that combines Burton’s innovative fabric technology and construction techniques with Paul Smith’s signature designs. Three traditional Paul Smith clothing pieces will be a part of Burton’s 2008 Mark XIII collection, which will be available in select retail stores in October of 2007.

This limited edition collection will offer traditional pieces that are functional both on the mountain and on the street. The line-up includes a classic single-breasted hacking jacket in traditional English check, a dark grey cavalry twill double-breasted trench coat and skinny-fit trousers.

“I have such an admiration for Burton Snowboards that when I was asked to collaborate with them the obvious route was “true sportswear” and the first project followed these lines but with my touch and a stripe fabric reminiscent of classic tailoring,” says Paul Smith. “For this second project I have taken tailored clothing and given it all the special features expected from me and Burton; unique hidden lining details, individual buttons, and Burton’s cutting edge technology such as fully taped heat-welded seams and high performance waterproofing.”

The traditional single-breasted hacking jacket, in green hunting check includes signature Paul Smith details; printed pocket linings, bespoke stitch detailing and individual buttons. The pieces are designed using the latest in Burton’s ‘on-snow’ technology; a three-layer traditional English yarn-dye is a revolutionary idea, making the jacket fully waterproof and breathable with fully taped seams.

The ‘snow-proof’ three-layer dark grey double-breasted trench coat and pants comes in classic cavalry twill. Silver plated buttons, featuring traditional guardsmen crests, adorn the trench coat. A traditional Italian wool lining on the jacket is removable, and magnetic buttons seal the pockets on both the trousers and trench for ultimate mountain functionality.

“At Burton, we share Paul Smith’s philosophy of ‘finding inspiration in everything,’ and are honored to be collaborating with him on a second collection,” says Greg Dacyshyn, Senior Vice President and Creative Director of Product at Burton. “Paul Smith injects humor and a bit of rebellious energy into his designs, demonstrating that you don’t have to take great fashion so seriously. We also take this approach with our design process, mixing classic cuts with unexpected features like a three-layer, yarn-dyed plaid shell fabric in the Mark XIII Paul Smith single breasted jacket.”

The Paul Smith Mark XIII product will be available from Paul Smith and at select Burton flagship stores and authorized retailers worldwide in autumn 2007.

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