Nike ACG unveils Sweetspots
Wed 12 September 07
Nike ACG athletes have travelled across the globe to document their own Sweetspots with some of the most respected film production teams in the world
Nike ACG unveils Sweetspots: a unique venture into showcasing skiing and snowboarding at their most Captivating
A Sweetspot is a moment in time when effort and talent combine perfectly. It’s an experience of purity when everything comes together and the spectacular is achieved.
Nike ACG athletes have travelled across the globe to document their own Sweetspots with some of the most respected film production teams in the world. They have returned with tales of epic powder, tricks mastered, new experiences, unforgettable sessions and memories that will live forever as their own Sweetspot.
Working with the likes of Absinthe, PoorBoyz and Blank Paper Studio the riders have their own unique stories showcased in 2-3 minute films which will be available to view on www.nikeacg.com from 1st October 2007.
Sweetspots launches with 8 stories featuring top international talent including: Henning
Marthinsen; Andreas Hatveit; Gary Zebrowski and Richard Permin.
The 8 films upon launch will be:
- Henning Marthinsen; on location with Blank Paper Studio in Revelstoke (CAN)
- Andreas Hatveit; on location with PoorBoyz Productions in Sandpoint (Idaho, USA)
- Gary Zebrowski; on location with Absinthe in Zermatt (SUI)
- Richard Permin; on location with Rage Productions in Solden (AUT)
- Ulrik Badertscher; on location with SkiFilm in Oslo (NOR)
- Sverre Liliquist; on location with Focus (ed. by Pixel Family) in the Lyngen Alps (NOR)
- Henning Martinsen & Andreas Hatveit; on location with Audience33 in Les Deux Alpes (FRA)
- Paddy Graham; on location with Friday in Kaunertal (AUT)
The campaign will continue through the winter season and cross over into summer with white water kayaking, basejumping and climbing all featured.
Nike ACG will also be inviting amateur filmmakers and shredders alike to upload their own
films. The best of these will make it onto www.nikeacg.com
In addition, Nike ACG will be running a competition to pull together a specially selected crew to shoot their own Sweetspot. Aspiring film makers, photographers, directors and producers will have the opportunity to create their own official Nike ACG Sweetspot later this season which will feature alongside the riders’ own films.
Mon 17 September 07, Ischgl, Austria
Here's hoping you'll only need your umbrella to stop the snow, but that Caribbean stunner will be performing on 1st December as part of the season opening weekend in the Austrian resort
Tue 18 September 07
The Animal British Slopestyle Championships kick started the new British Snow Tour on the 15th September with the UK's top snowboarders shredding it up on Chatham's Ski Slope
Tue 18 September 07, Aspen, USA
First snow of a new season always gets me excited, so here's a few shots on the approach to Aspen.
Thu 20 September 07, Davos, Switzerland
With valuable ranking points at stake and an overall prize purse of US$ 100,000, the world's best freestyle snowboarders will once again converge on the Jakobshorn to put on an awe-inspiring display of Superpipe and Quarterpipe jam-format madness.
Fri 21 September 07
The British Snow Tour bus will be making its third stop of the series at Warmwell Holiday Park on the weekend of 29th & 30th September, for the Quiksilver British Snowboard/Freeski Big Air Championships and Quarterpipe Jam