The number of guests from other countries increased by as much as 20 per cent, setting a new visitor record. The resort is expecting this to continue and so are working hard to adapt and facilitate things for non-Swedish speaking visitors. One example is changing the sign systems in the ski area, with instructions in English and by using pictograms to overcome interpretation problems. The long-term work of attracting major international events continues and the frequency of charter flights to Åre is expected to grow.
Changes for 2008/9
New lift in Åre Björnen
A new lift is under construction connecting the ski area Åre Björnen with Copperhill Mountain Lodge.
Increased snow-making capacity
The existing snow-gun installations in Störtloppet (the downhill run) have been made more efficient to enable the production of more snow in shorter time.
Permanent avalanche fences
Åre is the first Swedish ski resort to build permanent avalanche fences. To further the work of preventing avalanches and increase the safety of our guests, avalanche fences have been built on the south-facing slopes of Mount Mörvikshummeln, where avalanches have occurred on several occasions.
Expansion of children’s areas & theme parks
The children’s area in Åre Björnen is being expanded and the theme parks Björnlandet and Vildmarksstigen are under development with more attractions for the youngest guests.
The very youngest of Åre’s visitors are welcome to Snöflingeklubben, offering child-minding when the parents want to take on the pistes on their own. In Snöflingeklubben activities range from storytelling, drawing and singing to tobogganing, snow-man making and other fun activities. Those who wish can try skiing on a playful first level
[Adapted from official press release]