No O'Neill Evolution in Davos this season
Thu 08 August 13
As part of a move away from sponsoring major events, the 6* TTR O'Neil Evolution that for the last 8 years has signalled the start of the new competition year will not be running this season.
No O'Neill Evolution in Davos this season © Photo: O'Neill/Philippruggli.ch
Since its launch in 2006, the O'Neill Evolution has been a popular snowboard event at Jakobshorn in Davos Dorf. Every year pilgrims the world's best snowboarders in the highest town in Europe. In 2014, the O'Neill Evolution is no longer performed after 8 years for the first time, reason is a change in strategy of the title sponsor. "We are working on a new strategy for the brand, while major events are no longer an issue for the time being," said Claudio Curiger, marketing director for O'Neill Switzerland.
However, as an important location Davos remains. Cooperation with the lifts will be maintained. O'Neill is also coming season Jatzparks sponsor and supplier of the Bolgenschanze and Fuxagufer. It also remains the flagship store of O'Neill next to the valley station of Jacob Horn. In addition, a girls' camp in Davos Freeride is performed again in the 2013/14 season.
The event site Bolgen will continue to occupy a central place for the winter events in Davos. "We have a long tradition of freestyle events with us at the foot of Jacob Horn. This tradition we will continue to cultivate. We see the situation as an opportunity to expand the existing events or even build something new, "says Marcel Kunert, Director of Events at the Davos Klosters Mountains.
[translated from press released]
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