Animal take on the Brits

Thu 01 February 07

Animal British Slopestyle Championships

Animal take on the Brits

Animal take on the Brits © Photo: Nathan Gallagher/

Womens boardercross, AIM series LaaxThe BRITS 2007 are pleased to announce that UK industry brand Animal has stepped-up and unfurled its freestyle wings to take the title of the Animal British Slopestyle Championships at the forthcoming BRITS 10th – 17th March 2007, Laax Switzerland.

Highly regarded as the jewel in the freestyle crown, the Slopestyle discipline is all about style, skill and technicality, rolling all of that into creative lines and clean landings. A favourite discipline amongst the kids, the Animal Slopestyle Championships promises to deliver a display of the most progressive snowboarding and freeskiing talent the UK currently has to offer. Taking place on Laax’s world renowned freestyle course, the Animal British Slopestyle Championships are set to be a major highlight of the week.
Stu Brass, Director of Soul Sports quoted: – "Its Animal's second year at the BRITS and we are really stoked they have stepped up to take the title rights for all British Slopestyle Championship's, enabling them to really make an impression on one of the most technical and progressive disciplines within snowboarding and freeskiing.
Animal is a UK brand that has really driven forward over the past few years working closely with their team riders Ewan Wallace, Johno Verity, Sonia Shaw, Kate Foster and 3 x British Champion Dom Harington to make a positive impact on their technical range and contribution to the success of competitive wintersports in the UK by supporting the AIM Series, along with their pro rider led camps… we're looking forward to developing their association with the slopestyle events"
Steve Kitchin, of Animal quoted: – After two successful years on the AIM series program we are proud to introduce the Animal Slopestyle at the BRITS 2007. The BRITS gives us the opportunity to work together with Soul Sports in continuing to raise the level of British snowboarding and freeskiing while showcasing the development of our technical snowboard apparel. Not to mention some good nights out and a few tasty beers in Animal’s 20th Anniversary year”
The BRITS, now ranked as a 3-star TTR event, offers a mixture of the best of British snowboard and freeski action, alongside cutting edge tunes in Europe's premiere freestyle resort of Laax, Switzerland. To help make it even more affordable and easier to get from your sofa to the slopes, The BRITS have secured some amazing package deals starting at £199pp including accommodation and lift pass, plus exclusive rates on flights and transfers out to the event. To ensure you don’t miss out, check out the new BRITS website to book now - 
The BRITS would not be possible without its highly supportive sponsors: Trespass, Animal, ThirtyTwo, Etnies,, SNO!zone, Salomon, Ride, K2, Zeal Optics and Nixon. Official retail partners TSA and Ellis Brigham. Media partners,, Dark Summer and Whitelines. Official destination partners Switzerland Tourism, Swiss International Airlines & Laax.

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Snowboard Guide rating 9 out of 10 “Excellent snowsure resort with a good long season. The slopes are great for freestylers and freeriders alike, as well as suiting beginners. The resort can be slack at opening lifts and the off-piste gets tracked out within hours of a dump.”

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