“Jamie’s undeniable reputation in snowboarding and his passion for winter sports make him an excellent ambassador for Snow+Rock. As a regular at the Hemel Hempstead Snow Centre, and the Snow+Rock Store, we’re delighted to be able to work closely with Jamie on a number of up and coming projects and events over the summer and leading up to the Olympics in 2018.” – Inga Taylor, Snow+Rock Marketing Manager
“I am super stoked to team up with Snow+Rock. I have always enjoyed visiting their stores and look forward to representing them for what is bound to be another exciting year for both me personally and for British snowboarding.” – Jamie Nicholls.
Jamie became a household name during the Sochi 2014 Winter Olympics, finishing in sixth place in the slopestyle category and has since gained further global awareness after his top-to-bottom run in and around The Snow Centre, Hemel Hemstead and subsequent #HemelRun2 went viral.
The Bradford born snowboarder and GB Park and Pipe athlete continues to train and travel in preparation for the 2018 Winter Olympic Games in PyeongChang, South Korea keeping everyone updated via his popular YouTube and social media channels.