LED-clad snowboarders launch Snowbombing!

Thu 06 April 17

Red Arrow-style LED-clad snowboarders set the hills alive with the sound of music. Flashing lights and bassy sounds signalled the transition from day to night at the World's No.1 Music Festival on Snow

LED-clad snowboarders launch Snowbombing!

LED-clad snowboarders launch Snowbombing! © Sony

In a first of its kind; pro boarders signalled the end of the opening day on the slopes at mountain festival Snowbombing, wowing crowds with a stunning display of light and powerful sounds.
 
Dressed in LED-clad suits complete with Sony’s new portable XB40 EXTRA BASS wireless speakers, complete with party lights, the boarders alerted all that the slopes were due to close for the day by playing extra bassy tunes that could be heard by revellers on the slopes, announcing the start of the festival’s legendary après-ski
 
The mesmerising routine was captured on film as the sun set on festival goers’ first day on the slopes: 
 
 
Taking the party to new heights, two pro Snowboarders signalled the transition from day to night on the slopes in style during the first day of Snowbombing with a technicolor musical routine.
 
Dressed in LED-clad suits, pro-boarders Steve Gruber and Chris Kröll descended the mountain in a spectacular showcase of their skills to the deep, punchy sounds of Bassjackers ‘Can't take it’ from Spinnin Records. This ensured everyone at the popular Austrian snow-capped music festival could see and hear the display – and know that après-ski had begun.
 
The boarders not only notified the festival goers that the slopes were closed for the day, but proved that a good party can be taken anywhere (even 8,497ft above sea level).
 
With an LED perimeter line-light, strobe flash and speaker light that synchronises with the rhythm of the beat, the boarders had a captivated audience as they lit up the mountain with their incredible routine. What’s more, the EXTRA BASS on the speakers meant that no one missed the start of the party.
 
Klaus Müller, aged 21 from Austria is at Snowbombing and saw the display, said “I’ve never experienced anything quite like it – I heard the music coming down the mountain first, and then saw the two illuminated boarders. Their suits were awesome and meant we could all see them performing tricks as they made their way down, while the speakers flashed in time to the beat of the music which really brought the tunes to life. It was definitely a great way to set the scene for our first big night.”
 
Richard Palk, Head of Video and Sound Product Marketing at Sony Europe commented “Snowbombing is the ideal pairing for Sony’s EXTRA BASS wireless speakers; the festival brings together the best in sound and partying. The speakers’ small size mean they can be taken anywhere; whether up a slope or in an igloo, yet the powerful bass and lighting ensures there is no compromise on the party experience, which our boarders really showed last night.”

 

 

 

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