FWT Coming to Courmayeur Mont Blanc!
Wed 08 January 14
It’s game time! With the event in Revelstoke, Canada postponed until March, the SWATCH FREERIDE WORLD TOUR 2014 BY THE NORTH FACE® (FWT) is primed for an exciting debut event at Courmayeur Mont Blanc, Italy, on January 18, 2014.
The FWT has previously held its season opener in the United States, France, Russia, and Canada, and now that honor goes to Italy for the first time. Fans around the world can watch the action live on www.freerideworldtour.com. The event webcast is scheduled to begin at 9 AM CET the day of competition.
Situated in the sunny Aosta Valley at the foot of the south face of Mont Blanc, Courmayeur presents one of the most spectacular arenas in the world for skiing and snowboarding. This will be the third consecutive year FWT will visit Courmayeur Mont Blanc, which has proven to be a rider and fan favorite thanks to Italian hospitality, consistent snow and incredible terrain.
Of the six events of the 2014 FWT, Courmayeur Mont Blanc is the one event only featuring male skiers and snowboarders. Male and female athletes will both be in action the very next week at the following FWT stage at Chamonix-Mont-Blanc, France. The 2013 World Champion Drew Tabke (USA) said, “I’m really happy to start off defending my title in Italy this year. Courmayeur is one of my favorites on the tour – you can’t beat the combination of the Italian lifestyle and superb skiing. I placed sixth here last year so I hope I can do better in 2014.”
The intensity of competition will build quickly on the 2014 tour. After the events in Courmayeur and Chamonix, the show heads immediately to stop three of the tour in Fieberbrunn Kitzbüheler Alpen, Austria, as the riders battle for their share of this year’s 400,000 USD prize purse. Reine Barkered (SWE), 2012 world champion said, “What better place to start the season and meet up with all the FWT riders after a long summer than the sunny side of Mont Blanc? I love being in Courmayeur – it has great skiing and a great venue!”
Veteran FWT men’s snowboarder John Rodosky (USA) who placed second at last season’s Courmayeur stop is approaching the competition with confidence and eager to compete again in Italy. “I am always stoked to return to a mountain where I have competed well,” he commented. “Last year, I was a little nervous about the competition but this season I feel much more prepared. There are always a number of variables to consider, but I plan to ride a little faster this year and think I may even have an idea of my line choice.”
FWT enters a strategic partnership with online video platform Dailymotion.com
Focused on showing FWT competitions to ski and snowboard fans across the world, FWT organizers and Dailymotion have announced a global partnership to elevate sports content consumption. As of the first event of the season in Courmayeur, Dailymotion will be the official video player of the FWT.
Combining the world-class content developed by FWT with Dailymotion’s powerful media platform and live-streaming capabilities, the online partnership will deliver freeriding into people’s homes like never before. With more than 113 million users, Dailymotion will distribute FWT's jaw dropping footage to an ever expanding fan base. The library of FWT content will be leveraged across Dailymotion’s features and will consistently increase fan connectivity.
For more information on the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE® and Freeride World Qualifier events, visit www.freerideworldtour.com.
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Terje has spoken of his latest plans for the Artic Challenge you can read the full statement courtesy of YoBeat below.
Sat 11 January 14
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