Relentless Freeze Festival, the UK’s biggest winter sports and music event, returns to London following its success in attracting over 20,000 to Battersea Power Station in 2009.  The event, now in its third year, sees several of the world’s best winter sports athletes - fresh from the 2010 Winter Olympics in Vancouver – fiercely competing in a world class snowboarding and freeski event.

From October 29-31^st the international competition standard snow jump once again becomes an iconic sight on the capital’s skyline.   Standing over 32m high and 100m long, using over 500 tonnes of real snow, the LG Big Air World Cup showcases the world’s best snowboarders competing for vital ratings points in their quest to become World Champion. The London leg of the FIS-sanctioned World Cup kicks off the UK winter sports season and is the third event on the Men’s LG World Cup tour.

Last year’s event saw Austrian Stefan Gimpl scoop the title before a UK record winter sports crowd of 13,000 on World Cup day but competition is set to be even tougher this year with the likes of Americans Colby West, Scotty Lago and quarter pipe height world record holder Simon Dumont expected to attend, alongside British Olympian Ben Kilner and UK No 2. Dom Harrington. 

The superstars of the ski world are in town for theInternational Freestyle Ski Big Air, the only event of its kind in the UK.   Australian Russ Henshaw took the first prize purse last year and is expected to defend his crown against world class opposition including exciting young American star Bobby Brown.

The best of the British athletes go head to head in the Battle of Britain competitions across both snowboarding and freestyle ski disciplines over the course of the weekend.  The Top 4 riders in each competition then go on to compete in the international competitions.