Designed by producer Josh Monie and team, it was filmed in March on the Penken, Ahorn and Hochfügen mountains and features four genuine Ski Explorers chosen from Crystal employees for living and breathing the values of each character: 

Dawn Patrol - Resort Manager
Powder Hound - Resort Manager
Fair Weather Fred - Customer Sales Advisor
Après Animal - Overseas Operations & Safety Manager

In the video, each of the Ski Explorers demonstrates how they are able to get more winter with Crystal Ski Holidays. Whether it’s using the Ski Explorer app to get the latest snow reports and find recommended runs best suited to them; to the in-resort Crystal Service dedicated to making sure they’re mountain-ready, whether it’s finding the first lifts to open or the last bars to close.

Caroline Child, Head of Brand and Campaigns, explains, “We’re really excited to launch our new campaign just as the snow starts to fall in some of Europe’s mountains. For us, winter is all about swapping the unwelcome cold of home for the crisp chill of resort. It’s standing at the top of the mountain feeling like you can see forever. Winter is the kids finishing ski school breathless with delight. It’s your yearly ski trip with friends, just as much fun after 25 years as when you first snow ploughed or caught an edge.

Winter is everything that makes us love the mountains. This season, our campaign will be all about how we can help our customers get more out of winter, with Crystal Ski Holidays.”

Hit play and see how we help the ski explorers get the most out of the mountain