The Signal Subscription Service (SSS) is a new way for consumers to buy brand new snowboards at a low monthly payment while being part of the online Signal Snowboard community. The Orange County, California snowboard company’s core mission is to offer the ultimate access to snowboards and snowboard culture along with the best buying experience and customer service.

The Signal Subscription Service does just that by offering snowboarders an online platform at signalnowboards.com to purchase a board for as little as $35 a month along with extras like warranty and demo programs and strong customer service that gives subscribers a direct line to the brand. Today they released a new video that introduces the new subscription service. Signal Snowboards is a rider-owned company founded by pro snowboarder Dave Lee and artist Kellie Talbot in 2004. Board building guru Marc Wierenga heads the manufacturing operation in Huntington Beach, California, where every board in the line is made.

An all-star team including John Jackson, Jake Olson-Elm, Cody Beiersdorf and Yusaka Horii helps develop and test new innovations for everything from cutting-edge signature pro models to the wildly imaginative prototype designs featured in Signal’s viral video series, Every Third Thursday. “The brand’s mission is about being a company that believes in making more than just a product. We are about building a community with a much bigger cause, one that includes building our boards here at home in California. Signal is a human sized company in an industry of giants and our priorities keep us dedicated to building our community as well as building quality snowboards Located in Huntington Beach, Signal’s business and factory have been stacking the talent with the best in the snowsports industry.

Veteran pro snowboarders Dave Lee and Billy Anderson bring decades of experience both on snow and in the industry. Additionally, longtime Burton product developer Ben Hayes has recently come on board to help shape the future of the snowboard factory while snowboard-building veteran Marc Wierenga now heads up the media arm of the business. The crew is vertically integrated and every board is made in-house and shipped to customers within a week from the time of order. Subscriptions at SignalSnowboards.com start at just $35 a month. Members will receive their first board within a week of placing an order, and a new snowboard annually to add to their collection at the beginning of each winter season. “We love snowboarding and want to see the sport continue to grow and flourish with the changing retail landscape. We have created a direct online platform that allows snowboarders — both new and old — to easily buy a quality USA-made snowboard for the cost of a dinner out or a few beers a month,” said Signal Founder Dave Lee. “It also gives subscribers a direct line to us and our brand. We want them to feel totally taken care of. In addition to providing the best boards at the best price, we are building an online community of snowboarders.” Subscribers’ boards are protected by the Signal Care subscription warranty program, the most complete tip-to-tail coverage package in the industry. “If a subscriber’s board breaks, we’ll replace it,” Lee promises. “For as long as they are a subscriber, they’ve got a warranty.” Lastly, a new Members Only Demo (MOD) Program, another industry first, will give subscribers access to free weekly rentals for two weeks per year, and additional demos for $40 each. Perfect for snowboarders that will be riding varied terrain throughout the season.

“If conditions change, members are heading somewhere special and need a special board—or they just want to try something new—we’ve got them covered,” said Lee. The subscription program is a launchpad for additional value-added snowboard programs offered by Signal. “This is just the beginning,” explained Lee. “We aim to expand our program to include affordable partnerships with ski resorts on lift tickets, unforgettable trips and other snow gear as well.” -