With millions of Britons expected to hit the slopes this winter, new research from ABTA, working in partnership with the Foreign and Commonwealth Office (FCO), reveals that a third (31%) of travellers do not check whether they have the correct insurance to cover winter sports, such as skiing and snowboarding, before jetting off.

Surprisingly, those in the over 65 age bracket are most likely to travel without appropriate insurance, with more than half (55%) of this age group failing to check if they’re covered for winter sports before they travel – well above the 31% average. The research of more than 600 travellers also highlights people aged 25-34 as the most safety-conscious, with less than a quarter (24%) travelling without ensuring they have suitable winter sports insurance.

There have been 45 British deaths from skiing and snowboarding holidays reported to the FCO in the last three years, with thousands more having suffered injuries both on- and off-piste. To help raise awareness of the importance of being prepared, we have teamed up with ABTA and former British Olympic skier Chemmy Alcott to provide the latest travel advice from pre-departure to après ski.

Michael Vibert, Head of Consular Communications, Foreign and Commonwealth Office, said:

“With the winter season about to begin and millions of British nationals setting off to resorts across Europe and North America, we want to ensure that everyone enjoys their time in the mountains. ABTA’s research suggests that almost a third of Britons are travelling without checking their insurance, so it’s important to take note of our advice and #SkiSafe this season.”

Mark Tanzer, ABTA Chief Executive said:

“As we look forward to the winter sports season, we are urging holidaymakers to be aware of the potential risks of such activities. Along with following safety advice, we would also advise anyone planning a winter sports holiday to ensure that they have appropriate insurance in place. Unfortunately accidents can happen and can lead to costly medical bills, but having the right kind of cover means people can make the most of their time on the slopes without having to worry.”

Chemmy Alcott’s top ten tips for a safe trip this winter:

Pre-departure

* Take out comprehensive travel insurance with winter sports cover and check what it covers

* If heading to Europe, travel with a free European Health Insurance Card (EHIC) to get free necessary treatment at public hospitals

* Make sure your passport is valid before you travel

* Check the FCO’s travel advice for the country you are visiting

* Keep up to date with the local weather conditions before you go and while you’re in resort

In resort

* Stick with your mates when walking back to your hotel or chalet and follow the signed paths

* Only ski off-piste if you are a confident skier, aware of the risks and are with a qualified guide

* Wear a helmet

* Remember the effects of drinking alcohol increase at altitude – your judgment, coordination and reaction times may be affected

* Make sure you and your friends know that in an emergency, the number to call is 112 in Europe and 911 in USA

ABTA has advice for people heading on a winter sports holiday at http://abta.com/news-and-views/campaign-zone/winter-sports-tips